Founder of JetBlue and three other airlines, David Neeleman, announced the launch of a fifth airline, Breeze Airways, aimed to serve the mid-sized cities in America that don’t receive many direct flights.While launching the airlines on Friday, Neeleman stated that the Breeze Airways will operate non-stop flights connecting mid-size cities that currently don’t have any ‘meaningful service’ available. The company’s first flight is expected to take off by the end of 2020.

Breeze Airways is reportedly going to start operations initially with 30 Embraer jets set to be delivered to the company by May this year. Another 60 new Airbus planes have been ordered by the company which are expected to start getting delivered by April 2021. An application has also been filed with the United States Department of Transportation for issuing a certificate for airline operations. This is the second project of Neeleman aimed at serving mid-size cities with affordable direct flights. A similar model, Azul, is already operating fairly successfully in Brazil serving cities that were pretty much left out by the bigger airlines. The company will reportedly be based out of Salt Lake City but the cities that will be served by Breeze Airways remain undisclosed.

Talking about JetBlue, the company is currently tipped to be one of the most promising airline stocks in the market. The company’s shares have been on the rise since last month after the company announced it had reached the cost-cutting target of USD 314 million in the last years in order to spend more on bringing in a more economical mode of operations while launching more budget-friendly operations over the upcoming decade. The cost cut is mostly owed to the company’s renegotiated engine maintenance contract that will see the company transition to an all-Airbus fleet.