Digestive health drinks mainly aim to overcome or reduce the symptoms of the issues related to the digestive tract. These drinks also enable strengthening digestion, by aiding diseases like gallstones, indigestion, irritable bowel syndrome, colitis, peptic ulcer, and bloating & gas. Some of the natural examples of digestive health drinks are coconut water, ginger tea, herbal tea, lemon water, yogurt, vegetable soup, buttermilk, ginger tea, etc. Thus, digestive health drinks comprise active and natural ingredients like potassium, vitamin B12, and vitamin B6. Thus, the companies in the global digestive health drinks market are projected to see a lucrative scope of growth during the forecast period.
Some of the leading factors behind the growth of the global digestive health drinks market are the rise in the active & natural elements in the digestive health drinks like probiotics & prebiotics and increased awareness among the people which plays an important part in maintaining a healthy diet. The rising demand for digestive health drinks in developing countries like India and China owing to awareness related to the consumption of health drinks is another bolstering factor behind the market growth. In recent years, probiotic products are also being sold in higher numbers, supporting the growth of the global digestive health drinks market. The people are also getting aware of the benefits of consuming high fiber food & beverages to strengthen gut health and improve immunity, which is also anticipated to uplift the market demand within the forecast period.
The global digestive health drinks market is broadly segregated into product type, application, and region. In terms of product type, the market is divided into prebiotics, probiotics, and food enzymes. Based on application, the global market is segmented into supermarkets, specialist retailers, and others.
Geographically, the Asia Pacific region is estimated to register the highest growth in the global digestive health drinks market. It is trailed by Europe and North America with significant revenue growth. The rising growth potential in developing nations like China and India is foreseen to contribute additionally to the regional market growth. Moreover, change in lifestyle, fast-paced routines in counties such as Spain, Italy, Japan, and France are also bolstering the growth in the market.
The leading players in the global digestive health drinks market are Danisco A/S, Nestle SA, Danone SA, Yakult Honsha Pvt Ltd, Clover Industries Ltd, Arla Foods Inc., Biogaia AB, Probi AB and Lifeway foods Inc. General Mills Inc., etc. A few years back, Danone and Danisco got into a merger to formulate several new ranges of digestive health drinks and several new business strategies. Companies are indulging in research and development activities to develop new products with more health benefits to get an edge over their competitors in the upcoming years.
Recently, a well-known firm Ferm fatale came up with a vegan, shelf-stable, sugar-free, probiotic, and organic non-alcoholic beverage. It aims to improve gut health.